WHAT IS PPC
PPC stands for Pay Per Click advertising. It is a form of internet marketing where you pay for advertisements on search engines. Your ad is shown when a user does a search that meets your specific audience or keyword targeting. You pay for each click your ad receives which drives traffic to your website.
BENEFITS OF PPC
Only pay for the clicks you receive.
Increase website traffic & conversions
Program Flexibility- PPC is unique in that results show up immediately. This gives you the ability to promote specials, test new ad copy or increase budgets instantly.
Targeted keywords help support the sales funnel. You can target consumers who are researching a similar product/service, just learning about your company or those that already know your company.
Results are tracked and measurable.
WHAT TO EXPECT WHEN STARTING PPC
When you are ready to move forward with a PPC program a kick off call will be setup to strategize the goals of your PPC program. A well optimized keyword strategy will be created including location targeting, device targeting, ad scheduling and key performance indicators.
HOW MUCH DOES PPC COST?
In the kick off meeting a monthly budget and setup fee will be determined. The monthly budget includes a clicks budget which is your ad spend from the search engine and a management fee.
Each new account has a onetime setup up fee which varies based on the size of their program. Minimum setup fee is $150 which includes: kickoff meeting, keyword research, ad copy creation (at least 2 ad variations per ad group & mobile ads), bid management, ad scheduling, location targeting, billing setup, sitelinks & ad extension setup.
Each account is setup in the search engines with their own company credit card so Google or Bing will bill the client’s ad spend directly.
15% Of Clicks Budget. Client invoiced monthly and they have the option to pay by check or credit card. Account management includes ongoing keyword management, bid management, monthly reports, ad performance analysis, any ad restructuring or new campaigns, new ad variations, new/seasonal keywords/ads, budget checks, monthly review.
I have been doing pay per click marketing for 8 years. I spent 2.5 years working in a PPC agency where I was a Paid Search Account Manager for various industrial and B2B companies. I started freelancing in 2013 after my oldest daughter was born.
I work with clients in a variety of industries to establish online marketing goals, develop marketing strategies and create paid search marketing campaigns to help them achieve their business objectives.
I specialize in local/regional PPC campaigns and work with budgets of any size.
On a personal note, my husband and I have two daughters and live in the Houston metro area.